April 2017

Tech

Apple testing process for autonomous safety drivers revealed in DMV documents

 Apple has developed a testing procedure for drivers who would act as failsafe controls during autonomous vehicle testing, documents discovered by Business Insider via a public records request show. The documents detail the testing procedure that Apple has created in order to comply with the California Department of Motor Vehicle’s rules regarding autonomous testing on state roads.… Read More

Entertainment

Why Blake Lively Told Off a Reporter For Asking About Her Outfit

Blake Lively isn’t having it if all you want to ask her about is the dress she’s wearing for an event. At Variety’s Power of Women event, Blake told off a reporter for asking her only about her outfit choice for the night. She started off by saying, “Are we really doing this? Would you […]

The post Why Blake Lively Told Off a Reporter For Asking About Her Outfit appeared first on Preen.

Business

New documents provide a glimpse into Apple’s self-driving car program

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Apple’s secretive self-driving car project just got a little less mysterious. 

The Cupertino-based company was granted a permit by the California DMV to test cars on public roads in April, but the details on just what exactly it had planned were few and far between. We knew the permit applied to three self-driving Lexus RX540h SUVs, but not much more. 

Thanks to documents obtained by Business Insider, we now have a preliminary — emphasis on preliminary — look at how Apple intends to challenge Uber and Google in the race for self-driving dominance.  Read more…

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Architecture

Anne Hathaway reveals she’s a big pothead, dude

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The list of celebrities coming out as cannabis users is growing like a weed.

Anne Hathaway appeared on Watch What Happens Live with Andy Cohen on Thursday, which just so happened to be the unofficial stoner holiday 420. While on the show, Hathaway played a game called “Plead The Fifth.” The game is simple, Cohen asks her three questions, she has to answer two of them, and one she can plead the fifth. 

In the very first question, Cohen brings up a rumor about Hathaway being a stoner, and asks her on a scale of one to ten, how big of a stoner is she? Anne smiles, and responds, “I’m not a little one.” Read more…

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Business

So you want to be a Google health lab rat? Here’s what you’ll have to do

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Welcome, lab rats of the future.

Google wants 10,000 of you in the United States to be their test dummies for four years so they can understand a lot more about health and the human body. And by Google, we mean Google’s parent company, Alphabet, which owns Verily, the company conducting this study. Stay with us now. 

Project Baseline, as the mission has been dubbed, “is the quest to collect comprehensive health data and use it as a map and compass, pointing the way to disease prevention.” As signing up to be a test dummy goes, this seems like one of the better causes.  Read more…

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Business

United CEO re-accommodated from chairman seat on company board

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United Airlines CEO Oscar Munoz is being re-accommodated from a seat he was led to believe would be his.

The beleaguered boss, whose fumbled apologies following the David Dao controversy made everything so much worse for United, will not chair the company board in 2018.

United announced the news in a regulatory filing Friday, Reuters reported. The official line is that Munoz opted to leave “future determinations related to the chairman position to the discretion of the board.”

Munoz is currently a board member and was scheduled to take on the chairman role in 2018. Read more…

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Business

Nigel Barker breaks down the benefits of inclusive marketing in business

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Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.

Inclusive marketing is marketing that doesn’t specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people

On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.  Read more…

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Entertainment

Target is turning shopping carts into Mario karts and there’s no way this ends well

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With the release of Mario Kart 8 Deluxe for the Nintendo Switch just around the corner, Target is getting in the Mario Kart spirit with tricked-out shopping carts.

There’s no way this could go wrong, right?

Over 650 Target stores in the U.S. are getting decked out with Mario Kart-inspired shopping carts (also known as Super Target Karts), decorations, and a starting line-like entrance complete with black-and-white checkers, a lakitu, flashing lights, and music. The promotion starts today.

Target is basically giving you the green light to take shopping carts and race through the store as quickly as possibly. People will definitely be throwing things at each other. Read more…

More about Gaming, Nintendo, Mario Kart, Mario Kart 8 Deluxe, and Shopping Carts