Business

Business

3 Tips on How to Choose Which Petrol Stations to Use

Petrol prices have been surging in Singapore as of late. According to Global Petrol Prices, a liter of petrol averaged S$2.01 in Singapore during the last week of February, 2017. This is up from S$1.96 in January 2017 and S$1.91 during November 2016. While this level of petrol prices is low relative to 2015 or 2013, it still represents a 5% increase in petrol prices in just 3-4 months, a meaningful spike in cost of living for Singaporeans. As such, consumers must be careful when they are trying to decide where to fill up their cars. But does it really matter which petrol station you should visit? Below, we analyze different aspects of the 4 main petrol companies in Singapore, and help you narrow down your decision making process. With this, you can be confident that you are not losing out on additional savings by driving the extra few blocks to a different petrol stations. Petrol Prices As of 21 Feb 2017, prices for 92 and 95 octane petrol were similar across the 4 companies, though Shell does not provide a 92 octane product. These prices below represent the “gross” price that you see being advertised at the pumps, and […]

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Business

Marc Gasol hits game-winner as Grizzlies overcome Kawhi Leonard’s ‘offensive manifesto’ to improbably tie series

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The Memphis Grizzlies pulled off a thrilling 110-108 overtime win over the San Antonio Spurs on Saturday in what may have been the best game of the NBA playoffs to tie the series 2-2.

Marc Gasol played hero for the Grizzlies, hitting a running jumper with .7 seconds left to play to put the Grizzlies up for good.

In the process, the Grizzlies seemingly stole a game from the Spurs as Kawhi Leonard put on an offensive clinic, scoring 43 points on 14-30 shooting to go with eight rebounds, three assists, and six steals.

Leonard scored 24 points in the fourth quarter and overtime combined, single-handedly keeping the Spurs in the game with what ESPN’s Ryan Ruocco referred to on air as an “offensive manifesto.” In the fourth quarter, Leonard hit two go-ahead shots in the final minute (the Grizzlies evened it up both times) and hit back-to-back threes in the final 23 seconds, bringing the Spurs back to tie the game, setting up Gasol’s final shot.

Ultimately, however, it was Gasol’s big shot that tied the series.

Days ago, it appeared as if Memphis may not make a Game 5 trip back to San Antonio. The Spurs soundly beat the Grizzlies in Game 1 and 2, with referees drawing the ire of Grizzlies coach David Fizdale after Game 2 when he blasted the the officiating as being one-sided.

The move seems to have inspired the Grizzlies, who offered to pay Fizdale’s $30,000 fine. Memphis has rebounded with big performances from Gasol and Mike Conley, playing their trademark “grit-and-grind” style of offense and defense, taking the Spurs out of their comfort zone.

As improbable as a tied series seemed after Game 2, the Grizzlies ensured they will be playing at least one more game at home when they’ll go back to Memphis for Game 6. 

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Business

How to pick the right camera for 360 video

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Yes, those 360-degree videos you see sometimes on YouTube and Facebook are purty, not just because they’re new and shiny, but because they’re more immersive than even the most stunning two-dimensional Instagram images. But how do those video wizards create them, you may ask?

Although some of those videos were definitely created using very expensive and sophisticated cameras, it’s absolutely possible to create your own 360 videos easily — and cheaply. 

But before we get into specifics, it’s important to understand what 360 video is and isn’t. First: It’s not “virtual reality.” An experience isn’t truly VR unless it has an interactive element. Ideally, that interactivity will come with an interface or controls that allow you to truly engage the environment and control your position and perspective in it, rather than simply allowing you to passively look around at panoramic video imagery.  Read more…

More about Gopro, Cameras, Ricoh Theta, Gear 360, and Samsung

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Oculus co-founder Palmer Luckey resurfaces, refutes Apple co-founder Steve Wozniak comments

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The founder of Oculus, Palmer Luckey, quietly slipped back onto the public stage this week after a tumultuous year that ended with his departure from Facebook in March. 

First, Luckey appeared on Twitter on Wednesday, after months of silence, using a telling new bio image instead of his own face: Obi-Wan Kenobi, the mysterious, sometimes misunderstood Jedi in Star Wars who fights for the good side of The Force.  

It was his first Twitter post since the one back in September, in which he apologized for his actions related to a political action group producing anti-Hillary Clinton pro-Donald Trump content.  Read more…

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Apple adds Earth Day fitness badge to Apple Watch

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Just a couple of days after releasing its new NikeLab version of the Apple Watch, Apple is leveraging the device’s reputation as a fitness tool to join in the Earth Day festivities. 

Early Saturday, Apple CEO Tim Cook posted a photo of a new special edition achievement badge on the Apple Watch designed to get people outside and active. 

“Get outside, enjoy our planet and complete a 30-minute workout today,” said Cook on Twitter

If you open the Apple Watch-associated Activity app, you’ll now see a badge that comes with a message dedicated to Earth Day.  Read more…

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Business

Meet the woman who created a Google doc on how to tactical vote

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The resistance is alive in Britain, and it’s armed with a spreadsheet.

A super detailed, exquisitely crafted Google spreadsheet called “How to Vote to Stop the Tories” started doing the rounds on social media almost immediately after a snap election was called last Tuesday. 

It’s a detailed guide on how to vote tactically for the best chances of ousting the Conservative Party in each individual seat. It’s basically a spreadsheet nerd’s dream come true. 

It went viral straight away. Safe to say, its creator, Becky Snowden, was floored. Read more…

More about Spreadsheets, Google Docs, Voting, General Election, and Uk

Business

Should We Give Customize Financial Advice for Women?

These day, if you want to get to the top of your career, hard work will not do; you need to plan well and strategize. For busy young women professionals or those who do not know much about financial management and planning, hiring a financial advisor or representative might seem like a good option. However, some financial advice may not turn out the same way to women of different demographics. It is for this reason that research is done on this exactly, and Fidelity, who provides employer-based retirement accounts, took part in this project by liberating financial advice from the traditional ones tailored to fit everyone to more specific advice, this time depending on each woman client’s demographic. According to the consulting firm’s representative, a significant number of companies and organizations offering financial advisor and planning services are beginning to see that financial advice is not “one-size-fits-all”; the number continues to grow up steadily as well. They have started changing the format of the planning and information they provide to their clients based on several factors — for example, women’s nationality, income groups, career direction, and amount of credit/debt. The challenges women face The customized way of advising and planning […]

The post Should We Give Customize Financial Advice for Women? appeared first on The New Savvy.

Business

eSports is on the brink of becoming a billion-dollar industry

league of legends tournamentYouTube/Riot

Despite eSports’ swift audience growth, when it comes to brand sponsorships, the industry is lagging behind and investment is largely driven by partnerships with other sports properties and leagues.

While this isn’t necessarily a bad thing, in order for the market to really mature, it needs to look beyond sport.

If you look at the current state of play, teams as varied as the Miami Heat, Manchester United, West Ham and the Philadelphia 76ers – who recently purchased eSports franchise Team Dignitas – are investing heavily in players and teams in this space. For them, it’s a chance to grow and develop fan bases, while also creating new and appealing assets to sell to current and future corporate partners.

The NBA also recently announced a major partnership with Take-Two Interactive, a multinational publisher and distributor of video games, to launch the eSports Basketball League for the NBA 2K game. And you can expect to see the similar roll-outs among the other major leagues like the Premier League, NFL and MLB.

This approach presents significant revenue potential in merchandise sales and the ability to sell team branded eSports merchandise, as well as the ability to grow into and develop new fan bases. But for the market to really mature, the various games and leagues within the eSports umbrella need more brand partnership opportunities.

Currently, brand sponsorships are largely made up of endemic brands such as gaming accessory manufacturers Razer, Hyper and Turtle Beach. While other brands are slowly joining in – Coca-Cola, Buffalo Wild Wings, Bud Light and Gillette have struck some deals in this space – eSports remains largely untapped.

So why is this the case?

Partly, this is because the industry is still in its infancy, meaning it’s hard to prove its value to those not well versed and knowledgeable about eSports. While savvy marketers and brands will know of this space, key stakeholders who control budgets at big brands are far more likely to favour safer investments in traditional sports than venture into video games.

league of legendsArtubr/Flickr

Without being at the arenas or tournaments, it can be hard to grasp for CMOs and CEOs of big, traditional brands that the industry really exists and that people will genuinely spend their whole day at a venue watching other people play a video game.

It takes a brave marketer to take the plunge into eSports brand sponsorships, but the benefits speak for themselves. The ROI for brands is huge; the industry commands an eager base of young people who are willing to spend hour after hour at venues and online providing plenty of opportunities for brands to engage with them. And, due to the fact the sport has yet to mature, its sponsorship costs are favourable when compared to sports with similar viewing figures.

However, this sector does need to be approached carefully. The fan base is made up of young millennial males, who are even more fickle and savvy to marketing than most people. Authenticity is important. You have to make sure the way that you activate your brand as part of a sponsorship or partnership fits with the tournament, game and/or venue of choice.

The first impression matters and if you mess it up, you won’t get another chance. But for those brands and marketers willing to invest in this new area, there are huge opportunities to build new fan bases and engage with this audience. Assets such as naming rights, branded content, experiential activation, tech integration, jersey branding and so forth are available for brands willing to invest in this space. As the market matures, further opportunities in co-branded merchandise will grow, as too will direct selling to fans while viewing livestreams of games.

The opportunities for marketers willing to take the plunge are obvious. But it will take brave marketers – and the correct insights – to ensure that eSports continues on its upward trajectory.

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Business

New documents provide a glimpse into Apple’s self-driving car program

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Apple’s secretive self-driving car project just got a little less mysterious. 

The Cupertino-based company was granted a permit by the California DMV to test cars on public roads in April, but the details on just what exactly it had planned were few and far between. We knew the permit applied to three self-driving Lexus RX540h SUVs, but not much more. 

Thanks to documents obtained by Business Insider, we now have a preliminary — emphasis on preliminary — look at how Apple intends to challenge Uber and Google in the race for self-driving dominance.  Read more…

More about Tesla, Google, Uber, Self Driving Cars, and Cars

Business

So you want to be a Google health lab rat? Here’s what you’ll have to do

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Welcome, lab rats of the future.

Google wants 10,000 of you in the United States to be their test dummies for four years so they can understand a lot more about health and the human body. And by Google, we mean Google’s parent company, Alphabet, which owns Verily, the company conducting this study. Stay with us now. 

Project Baseline, as the mission has been dubbed, “is the quest to collect comprehensive health data and use it as a map and compass, pointing the way to disease prevention.” As signing up to be a test dummy goes, this seems like one of the better causes.  Read more…

More about Participants, Verily, Alphabet, Project Baseline, and Study

Business

United CEO re-accommodated from chairman seat on company board

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United Airlines CEO Oscar Munoz is being re-accommodated from a seat he was led to believe would be his.

The beleaguered boss, whose fumbled apologies following the David Dao controversy made everything so much worse for United, will not chair the company board in 2018.

United announced the news in a regulatory filing Friday, Reuters reported. The official line is that Munoz opted to leave “future determinations related to the chairman position to the discretion of the board.”

Munoz is currently a board member and was scheduled to take on the chairman role in 2018. Read more…

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Business

Nigel Barker breaks down the benefits of inclusive marketing in business

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Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.

Inclusive marketing is marketing that doesn’t specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people

On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.  Read more…

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Business

Skrillex tweeted to Elon Musk a video of himself getting handcuffed. Cool!

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Sometimes, it’s best just to lay down the facts. 

Skrillex was pulled over by police outside a Pinkberry in Hollywood on Thursday for blasting his own demos too loud in his Tesla and was handcuffed for driving without identification. A fan (who may or may not have been enjoying frozen yogurt) identified him as Sonny Moore to the officer and caught the whole thing on Snapchat, adding a soundtrack of Skillex’s collaboration with A$AP Rocky, “Wild for the Night.” She then tweeted a video of the whole saga. 

Skrillex retweeted the Criterion-collection worthy collection of Snapchats and mentioned Elon Musk in the conversation to compliment Tesla speakers.  Read more…

More about Legal Trouble, Celebrities, Skrillex, Elon Musk, and Watercooler

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Trump Isn’t A Do-Nothing President

Welcome to TrumpBeat, FiveThirtyEight’s weekly feature on the latest policy developments in Washington and beyond. Want to get TrumpBeat in your inbox each week? Sign up for our newsletter. Comments, criticism or suggestions for future columns? Email us or drop a note in the comments. In the whirlwind first weeks of President Trump’s administration, it […]