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Marc Gasol hits game-winner as Grizzlies overcome Kawhi Leonard’s ‘offensive manifesto’ to improbably tie series

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The Memphis Grizzlies pulled off a thrilling 110-108 overtime win over the San Antonio Spurs on Saturday in what may have been the best game of the NBA playoffs to tie the series 2-2.

Marc Gasol played hero for the Grizzlies, hitting a running jumper with .7 seconds left to play to put the Grizzlies up for good.

In the process, the Grizzlies seemingly stole a game from the Spurs as Kawhi Leonard put on an offensive clinic, scoring 43 points on 14-30 shooting to go with eight rebounds, three assists, and six steals.

Leonard scored 24 points in the fourth quarter and overtime combined, single-handedly keeping the Spurs in the game with what ESPN’s Ryan Ruocco referred to on air as an “offensive manifesto.” In the fourth quarter, Leonard hit two go-ahead shots in the final minute (the Grizzlies evened it up both times) and hit back-to-back threes in the final 23 seconds, bringing the Spurs back to tie the game, setting up Gasol’s final shot.

Ultimately, however, it was Gasol’s big shot that tied the series.

Days ago, it appeared as if Memphis may not make a Game 5 trip back to San Antonio. The Spurs soundly beat the Grizzlies in Game 1 and 2, with referees drawing the ire of Grizzlies coach David Fizdale after Game 2 when he blasted the the officiating as being one-sided.

The move seems to have inspired the Grizzlies, who offered to pay Fizdale’s $30,000 fine. Memphis has rebounded with big performances from Gasol and Mike Conley, playing their trademark “grit-and-grind” style of offense and defense, taking the Spurs out of their comfort zone.

As improbable as a tied series seemed after Game 2, the Grizzlies ensured they will be playing at least one more game at home when they’ll go back to Memphis for Game 6. 

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Entertainment

YouTube fix brings 12 million videos back to Restricted Mode

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Following the outcry back in March over YouTube’s Restricted Mode, a feature that screens for “mature content,” and how it filtered out some LGBTQ videos on the site, the company first attempted to explain the issue before they ultimately apologized.

YouTube’s words were nice, but the YouTube community wanted action. Now YouTube says it has fixed the Restricted Mode issue that hid certain LGBTQ-related videos while in Restricted Mode. 

“After a thorough investigation, we started making several improvements to Restricted Mode,” reads a message from posted by Johanna Wright, YouTube’s vice president of product management, on the company’s blog on Friday.  Read more…

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Business

How to pick the right camera for 360 video

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Yes, those 360-degree videos you see sometimes on YouTube and Facebook are purty, not just because they’re new and shiny, but because they’re more immersive than even the most stunning two-dimensional Instagram images. But how do those video wizards create them, you may ask?

Although some of those videos were definitely created using very expensive and sophisticated cameras, it’s absolutely possible to create your own 360 videos easily — and cheaply. 

But before we get into specifics, it’s important to understand what 360 video is and isn’t. First: It’s not “virtual reality.” An experience isn’t truly VR unless it has an interactive element. Ideally, that interactivity will come with an interface or controls that allow you to truly engage the environment and control your position and perspective in it, rather than simply allowing you to passively look around at panoramic video imagery.  Read more…

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Business

Oculus co-founder Palmer Luckey resurfaces, refutes Apple co-founder Steve Wozniak comments

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The founder of Oculus, Palmer Luckey, quietly slipped back onto the public stage this week after a tumultuous year that ended with his departure from Facebook in March. 

First, Luckey appeared on Twitter on Wednesday, after months of silence, using a telling new bio image instead of his own face: Obi-Wan Kenobi, the mysterious, sometimes misunderstood Jedi in Star Wars who fights for the good side of The Force.  

It was his first Twitter post since the one back in September, in which he apologized for his actions related to a political action group producing anti-Hillary Clinton pro-Donald Trump content.  Read more…

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Business

Apple adds Earth Day fitness badge to Apple Watch

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Just a couple of days after releasing its new NikeLab version of the Apple Watch, Apple is leveraging the device’s reputation as a fitness tool to join in the Earth Day festivities. 

Early Saturday, Apple CEO Tim Cook posted a photo of a new special edition achievement badge on the Apple Watch designed to get people outside and active. 

“Get outside, enjoy our planet and complete a 30-minute workout today,” said Cook on Twitter

If you open the Apple Watch-associated Activity app, you’ll now see a badge that comes with a message dedicated to Earth Day.  Read more…

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Business

Meet the woman who created a Google doc on how to tactical vote

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The resistance is alive in Britain, and it’s armed with a spreadsheet.

A super detailed, exquisitely crafted Google spreadsheet called “How to Vote to Stop the Tories” started doing the rounds on social media almost immediately after a snap election was called last Tuesday. 

It’s a detailed guide on how to vote tactically for the best chances of ousting the Conservative Party in each individual seat. It’s basically a spreadsheet nerd’s dream come true. 

It went viral straight away. Safe to say, its creator, Becky Snowden, was floored. Read more…

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Business

eSports is on the brink of becoming a billion-dollar industry

league of legends tournamentYouTube/Riot

Despite eSports’ swift audience growth, when it comes to brand sponsorships, the industry is lagging behind and investment is largely driven by partnerships with other sports properties and leagues.

While this isn’t necessarily a bad thing, in order for the market to really mature, it needs to look beyond sport.

If you look at the current state of play, teams as varied as the Miami Heat, Manchester United, West Ham and the Philadelphia 76ers – who recently purchased eSports franchise Team Dignitas – are investing heavily in players and teams in this space. For them, it’s a chance to grow and develop fan bases, while also creating new and appealing assets to sell to current and future corporate partners.

The NBA also recently announced a major partnership with Take-Two Interactive, a multinational publisher and distributor of video games, to launch the eSports Basketball League for the NBA 2K game. And you can expect to see the similar roll-outs among the other major leagues like the Premier League, NFL and MLB.

This approach presents significant revenue potential in merchandise sales and the ability to sell team branded eSports merchandise, as well as the ability to grow into and develop new fan bases. But for the market to really mature, the various games and leagues within the eSports umbrella need more brand partnership opportunities.

Currently, brand sponsorships are largely made up of endemic brands such as gaming accessory manufacturers Razer, Hyper and Turtle Beach. While other brands are slowly joining in – Coca-Cola, Buffalo Wild Wings, Bud Light and Gillette have struck some deals in this space – eSports remains largely untapped.

So why is this the case?

Partly, this is because the industry is still in its infancy, meaning it’s hard to prove its value to those not well versed and knowledgeable about eSports. While savvy marketers and brands will know of this space, key stakeholders who control budgets at big brands are far more likely to favour safer investments in traditional sports than venture into video games.

league of legendsArtubr/Flickr

Without being at the arenas or tournaments, it can be hard to grasp for CMOs and CEOs of big, traditional brands that the industry really exists and that people will genuinely spend their whole day at a venue watching other people play a video game.

It takes a brave marketer to take the plunge into eSports brand sponsorships, but the benefits speak for themselves. The ROI for brands is huge; the industry commands an eager base of young people who are willing to spend hour after hour at venues and online providing plenty of opportunities for brands to engage with them. And, due to the fact the sport has yet to mature, its sponsorship costs are favourable when compared to sports with similar viewing figures.

However, this sector does need to be approached carefully. The fan base is made up of young millennial males, who are even more fickle and savvy to marketing than most people. Authenticity is important. You have to make sure the way that you activate your brand as part of a sponsorship or partnership fits with the tournament, game and/or venue of choice.

The first impression matters and if you mess it up, you won’t get another chance. But for those brands and marketers willing to invest in this new area, there are huge opportunities to build new fan bases and engage with this audience. Assets such as naming rights, branded content, experiential activation, tech integration, jersey branding and so forth are available for brands willing to invest in this space. As the market matures, further opportunities in co-branded merchandise will grow, as too will direct selling to fans while viewing livestreams of games.

The opportunities for marketers willing to take the plunge are obvious. But it will take brave marketers – and the correct insights – to ensure that eSports continues on its upward trajectory.

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Business

New documents provide a glimpse into Apple’s self-driving car program

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Apple’s secretive self-driving car project just got a little less mysterious. 

The Cupertino-based company was granted a permit by the California DMV to test cars on public roads in April, but the details on just what exactly it had planned were few and far between. We knew the permit applied to three self-driving Lexus RX540h SUVs, but not much more. 

Thanks to documents obtained by Business Insider, we now have a preliminary — emphasis on preliminary — look at how Apple intends to challenge Uber and Google in the race for self-driving dominance.  Read more…

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Business

So you want to be a Google health lab rat? Here’s what you’ll have to do

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Welcome, lab rats of the future.

Google wants 10,000 of you in the United States to be their test dummies for four years so they can understand a lot more about health and the human body. And by Google, we mean Google’s parent company, Alphabet, which owns Verily, the company conducting this study. Stay with us now. 

Project Baseline, as the mission has been dubbed, “is the quest to collect comprehensive health data and use it as a map and compass, pointing the way to disease prevention.” As signing up to be a test dummy goes, this seems like one of the better causes.  Read more…

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Business

United CEO re-accommodated from chairman seat on company board

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United Airlines CEO Oscar Munoz is being re-accommodated from a seat he was led to believe would be his.

The beleaguered boss, whose fumbled apologies following the David Dao controversy made everything so much worse for United, will not chair the company board in 2018.

United announced the news in a regulatory filing Friday, Reuters reported. The official line is that Munoz opted to leave “future determinations related to the chairman position to the discretion of the board.”

Munoz is currently a board member and was scheduled to take on the chairman role in 2018. Read more…

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Business

Nigel Barker breaks down the benefits of inclusive marketing in business

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Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.

Inclusive marketing is marketing that doesn’t specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people

On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.  Read more…

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Entertainment

Target is turning shopping carts into Mario karts and there’s no way this ends well

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With the release of Mario Kart 8 Deluxe for the Nintendo Switch just around the corner, Target is getting in the Mario Kart spirit with tricked-out shopping carts.

There’s no way this could go wrong, right?

Over 650 Target stores in the U.S. are getting decked out with Mario Kart-inspired shopping carts (also known as Super Target Karts), decorations, and a starting line-like entrance complete with black-and-white checkers, a lakitu, flashing lights, and music. The promotion starts today.

Target is basically giving you the green light to take shopping carts and race through the store as quickly as possibly. People will definitely be throwing things at each other. Read more…

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Entertainment

Guy loses weightlifting bet in an embarrassing way and his friends can’t stop laughing

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This is truly a bad day in the gym. 

These guys were placing bets in the gym, $20 for one bench press. A bench press that the athlete in question seemed pretty confident about. A bench press gone horribly wrong. 

Few farts are as pure and innocent as this one. Few laughs are as true and intense as those of @mheaden21 and his friends. For once, saying “I’M SCREAMING” is actually correct. And people really, really are.

@kevin_mcmiller @mheaden31 @eriqgilyard3 @SinnyD_ @lil_jameel @BHUDSON52 @chuckylongway 😭😭😭😭 I just screamed in the library 😂😂

— Devonte 🇯🇲 (@division1_tay) April 20, 2017 Read more…

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Business

Skrillex tweeted to Elon Musk a video of himself getting handcuffed. Cool!

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Sometimes, it’s best just to lay down the facts. 

Skrillex was pulled over by police outside a Pinkberry in Hollywood on Thursday for blasting his own demos too loud in his Tesla and was handcuffed for driving without identification. A fan (who may or may not have been enjoying frozen yogurt) identified him as Sonny Moore to the officer and caught the whole thing on Snapchat, adding a soundtrack of Skillex’s collaboration with A$AP Rocky, “Wild for the Night.” She then tweeted a video of the whole saga. 

Skrillex retweeted the Criterion-collection worthy collection of Snapchats and mentioned Elon Musk in the conversation to compliment Tesla speakers.  Read more…

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Business

The Queen celebrates her 91st birthday today

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London (AFP) – Britain’s Queen Elizabeth II celebrates her 91st birthday on Friday, with the world’s longest-reigning monarch taking a step back from royal duties to allow the younger generation to step forward.

A gun salute at London’s Tower Bridge and at Hyde Park will mark the Queen’s birthday, a notably more low-key affair after a year of festivities to mark her hitting 90.

A thousand beacons were lit around the country on April 21, 2016, and other events last year included street parties and a pageant at her Windsor Castle home. 

“I’m still alive,” the Queen joked in June during a visit to Northern Ireland, one of the numerous engagements filling the royal calendar.

But the ever-popular monarch has begun handing over duties to other royals, standing down as patron of 25 bodies at the end of last year, including the Wimbledon tennis championships.

While her eldest child Prince Charles is heir to the throne, greater attention has fallen on his two sons William and Harry, who have taken on some of the Queen’s duties.

The arrival of Prince William and his wife Kate’s two children — Prince George and Princess Charlotte — has cemented the country’s positive view of the royal family.

Prince Harry is also admired, receiving widespread acclaim this week for speaking out about seeking counselling years after his mother’s death when he was a child.

Reforming the royals 

queen elizabeth fashionGetty Images/WPA PoolThe Queen was instrumental in bringing the royals into modern times, after ascending to the throne in 1952 as Britain’s empire was in sharp decline.

“My whole life, whether it be long or short, shall be devoted to your service,” she said in a speech to mark her 21st birthday, years before starting her reign.

One of the most testing periods for the monarch came during the 1990s. The Queen dubbed 1992 her “annus horribilis” after the marriages of three of her four children broke down and Windsor Castle was badly damaged in a fire. 

Five years later she faced the wrath of the British public when Princess Diana died and the Queen chose to stay at her estate in Scotland rather than return to London. 

Buckingham Palace has since been careful to avoid such clashes with the Queen’s subjects.

She has remained quiet about political issues including the divisive Brexit referendum and, in January, Prime Minister Theresa May’s controversial decision to invite US President Donald Trump for a state visit.

In modernising her family’s image and refusing to become political, the Queen has held on to the nation’s affection. While generally in good health, she suffered a cold over Christmas and her recovery was watched anxiously.

Despite being followed closely in her public appearances — feeding an elephant at a British zoo this month, for example — she has succeeded in keeping life behind palace doors relatively secret.

While her love of horses and Corgis is well publicised, palace insiders have revealed that the Queen’s private pastimes include crossword puzzles and a Dubonnet-and-gin cocktail before lunch.

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