Tech

Tech

MakerBot’s technology of the future grapples with its rocky past

 Goshen has a small stack of papers sitting on a table beside him, should he need to consult any notes. He never actually looks over, however. After months of behind the scenes meetings, he’s got the company’s new line down, pat. His voice rarely raises above a whisper during our conversation, but he speaks thoughtfully and pragmatically. He speaks of a company that’s humbled.… Read More

Business

How to pick the right camera for 360 video

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Yes, those 360-degree videos you see sometimes on YouTube and Facebook are purty, not just because they’re new and shiny, but because they’re more immersive than even the most stunning two-dimensional Instagram images. But how do those video wizards create them, you may ask?

Although some of those videos were definitely created using very expensive and sophisticated cameras, it’s absolutely possible to create your own 360 videos easily — and cheaply. 

But before we get into specifics, it’s important to understand what 360 video is and isn’t. First: It’s not “virtual reality.” An experience isn’t truly VR unless it has an interactive element. Ideally, that interactivity will come with an interface or controls that allow you to truly engage the environment and control your position and perspective in it, rather than simply allowing you to passively look around at panoramic video imagery.  Read more…

More about Gopro, Cameras, Ricoh Theta, Gear 360, and Samsung

Tech

Gillmor Gang: Fossil Fuel

Gillmor Gang Artcard The Gillmor Gang — Doc Searls, Keith Teare, Frank Radice, and Steve Gillmor. Recorded live Friday, April 21, 2017. Big Media meets the Big Algorithm as we reach subscription saturation. B=V/T: Self-service Bundling based on Value prioritized by Trust erases the distinction between short and long form. + G3: Denise Howell, Elisa Camahort Page, Kristie Wells, Maria Ogneva, and Tina… Read More

Business

Apple adds Earth Day fitness badge to Apple Watch

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Just a couple of days after releasing its new NikeLab version of the Apple Watch, Apple is leveraging the device’s reputation as a fitness tool to join in the Earth Day festivities. 

Early Saturday, Apple CEO Tim Cook posted a photo of a new special edition achievement badge on the Apple Watch designed to get people outside and active. 

“Get outside, enjoy our planet and complete a 30-minute workout today,” said Cook on Twitter

If you open the Apple Watch-associated Activity app, you’ll now see a badge that comes with a message dedicated to Earth Day.  Read more…

More about Apple, Tim Cook, Apple Watch, Earth Day, and Tech

Tech

Uber and Lyft sued for patent infringement by ‘Hailo,’ but not Daimler’s Hailo

 A company called “Hailo Technologies, LLC”, has sued both Uber and Lyft over alleged infringement of U.S. patent 5,973,619, which describes an “automated vehicle dispatch and payment honoring system.” The patent, filed by Alexis Paredes in 1997 and granted in 1999, describes a software system that allows a user to pick a means of transportation from a menu, enter in… Read More

Business

Meet the woman who created a Google doc on how to tactical vote

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The resistance is alive in Britain, and it’s armed with a spreadsheet.

A super detailed, exquisitely crafted Google spreadsheet called “How to Vote to Stop the Tories” started doing the rounds on social media almost immediately after a snap election was called last Tuesday. 

It’s a detailed guide on how to vote tactically for the best chances of ousting the Conservative Party in each individual seat. It’s basically a spreadsheet nerd’s dream come true. 

It went viral straight away. Safe to say, its creator, Becky Snowden, was floored. Read more…

More about Spreadsheets, Google Docs, Voting, General Election, and Uk

Tech

Apple testing process for autonomous safety drivers revealed in DMV documents

 Apple has developed a testing procedure for drivers who would act as failsafe controls during autonomous vehicle testing, documents discovered by Business Insider via a public records request show. The documents detail the testing procedure that Apple has created in order to comply with the California Department of Motor Vehicle’s rules regarding autonomous testing on state roads.… Read More

Business

New documents provide a glimpse into Apple’s self-driving car program

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Apple’s secretive self-driving car project just got a little less mysterious. 

The Cupertino-based company was granted a permit by the California DMV to test cars on public roads in April, but the details on just what exactly it had planned were few and far between. We knew the permit applied to three self-driving Lexus RX540h SUVs, but not much more. 

Thanks to documents obtained by Business Insider, we now have a preliminary — emphasis on preliminary — look at how Apple intends to challenge Uber and Google in the race for self-driving dominance.  Read more…

More about Tesla, Google, Uber, Self Driving Cars, and Cars

Business

So you want to be a Google health lab rat? Here’s what you’ll have to do

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Welcome, lab rats of the future.

Google wants 10,000 of you in the United States to be their test dummies for four years so they can understand a lot more about health and the human body. And by Google, we mean Google’s parent company, Alphabet, which owns Verily, the company conducting this study. Stay with us now. 

Project Baseline, as the mission has been dubbed, “is the quest to collect comprehensive health data and use it as a map and compass, pointing the way to disease prevention.” As signing up to be a test dummy goes, this seems like one of the better causes.  Read more…

More about Participants, Verily, Alphabet, Project Baseline, and Study

Business

Nigel Barker breaks down the benefits of inclusive marketing in business

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Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.

Inclusive marketing is marketing that doesn’t specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people

On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.  Read more…

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