NBCUniversal is getting into arts and crafts.
The media conglomerate said this week that it’s buying Craftsy, a DIY tutorial and art supply site, in what Recode reported to be a $230 million deal.
The Denver-based startup merges media and e-commerce with paywalled courses on everything from watercolor painting to “mastering the art of the pizza,” as well as a catalog of crafting kits.
NBC plans to tap Craftsy’s contributing instructors to appear on various shows across the company’s cable and broadcast channels like Bravo’s Top Chef and SyFy’s Face Off. The startup will also use its own production studio to create content for the network. Read more…