Art

When Graphic Designer Uses Design Skills To Make Cookies (15+ Pics)

Los Angeles-based graphic designer Holly Fox has merged her passion for colorful designs with baking, and the results are these adorable sugar cookie designs: ‘I started baking about 5 years ago on a whim, to try and see if I could figure out this whole royal icing thing. Since then, I have been mixing many, many colors and piping many, many jewels…and I absolutely love it!’

Travel

A classic cycle ride in Italy’s Chianti country

Tuscany’s exquisite fare is a superb support system for tackling the challenging Chianti stage of the Giro d’Italia
Plus three retro cycling events around Europe

‘The Giro is a wonderful physical tonic, an extraordinary outing in the country, a pilgrimage from one trattoria to another through gastronomic Italy…”

This tantalising glimpse of the 19 stages of the 1949 Giro d’Italia as “a series of restful heavens” was how one reporter related the experience of following the race to Dino Buzzati, the renowned Italian journalist, dramatist and author, who was about to cover his first cycling event for the daily newspaper Corriere della Sera.

Continue reading…

Business

This new technique is changing how publishers sell ads

Header bidding — also known as tagless, advanced, or pre-bidding — has gained significant traction among publishers over the past year with its promise to cut back on inefficiencies in programmatic by maximizing publisher yield and increasing ad revenue. Today, nearly 70% of publishers have adopted the new tech, up from almost no publishers two years ago. 

In a new report from BI Intelligence, we explain how header bidding works with graphics that illustrate the process. We also take a look at how publishers benefit from integrating third-party header code on their webpages and explain how it can be advantageous for buyers when real-time bidding (RTB) technology takes place first — and not last — in the auction. We discuss some of the hurdles that prevent sellers from adopting header bidding, including technical implementation and latency issues, and lay out how header wrappers aim to alleviate some of these pain points. Finally, we take a look at how widespread adoption of header bidding could impact the future of guaranteed buys and ad networks.  

 

Here are some key takeaways from the report: 

  • Publishers are rapidly adopting header bidding technology. Nearly 70% of publishers now use header bidding technology, according to Tom Shields, SVP of publisher strategy at AppNexus. This is up from a negligible number two years ago.
  • The technology offers many benefits for publishers and advertisers. For publishers, header bidding offers a means to optimize yield, cut down on passbacks, increase transparency of inventory value, and eliminate Google’s favoritism for its own ad exchange, AdX. On the buy side, advertisers are given the opportunity to bid on all available inventory and not just remnant inventory like in a waterfall system.
  • But header bidding requires advanced technical implementation and could lead to increased latency issues. To make up for this, many header code providers are creating header wrappers that cut back on operational hurdles when publishers use multiple header providers and offer timeout settings to ease latency problems.  

 

In full, the report:

  • Defines header bidding.
  • Illustrates the header bidding process. 
  • Compares header bidding to the traditional waterfall auction in programmatic. 
  • Details the advantages that header bidding gives both buyers and sellers. 
  • Explains some of the hurdles that publishers have to address when implementing a header bidding strategy. 
  • Poses questions on the long-term effects of header bidding on the programmatic ecosystem. 

 

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally.» Learn More Now
  2. Purchase & download the full report from our research store.» Purchase & Download Now

 


 

BI Intelligence DevicesBI IntelligencePS. Did you know…

Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

Our subscribers consider the INSIDER Newsletters a “daily must-read industry snapshot” and “the edge needed to succeed personally and professionally” — just to pick a few highlights from our recent customer survey.

With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. Click this link to learn all about the INSIDER Newsletters today.

Business

Your Tools for DIY Financial Planning

DIY Financial Planning Guide Fans of do-it-yourself projects share several traits. First, they’re confident about what they’re doing. Second, they’re resourceful and know how to find the answers to any conundrum that puzzles them. Third, they’re economical thinkers. Who needs to hire someone to do what you’re perfectly capable of doing yourself? That’s why you, smart and resourceful woman, should consider doing your own financial planning! Careful planning is critical to building a successful financial future. Hiring a financial adviser to help you with this may not always be necessary. You can also create that basic roadmap to success yourself with some dedication, time and effort, and the right tools. Start here and now with these seven steps. Set goals. Financial goals are the building blocks to a sound financial plan. If you do not know where you are going, you won’t be able to make a plan of how to get there. Reflect on what you want to achieve for yourself in the future. Work out how much money you’ll need to accomplish those achievements, and assign a timeframe to each goal. Your financial goals should include short-term, intermediate-term and long-term objectives. The short-term may involve stowing away money […]

The post Your Tools for DIY Financial Planning appeared first on The New Savvy.

Tech

Bar Roulette routes your Uber to a random bar nearby

Cocktail Glass Want to go party the night away but not sure where to go? Bar Roulette’s brand new iOS app has you covered. Press a button to summon an Uber, and it will take you to a bar picked from the highest-rated bars on Yelp and Foursquare. The twist? The app won’t tell you where you are going until you arrive. It aims to break you out of your routines and add a bit of adventure to your life. Read More

Lifestyle

New York City, May 5, 2016

★ Was it dark again? It was dark again. Was it raining? Did the blowing drizzle count? Was it possible even to care about whether the blowing drizzle would amount to rain? Even in the windowless bathroom the weight of the darkness seemed to be pressing down. Outside, the drizzle seemed to stop. The wind was […]