Publishers put down pitchforks for Facebook, proceed into original video with caution

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For all of Facebook’s big talk about video, it was still just part of the almighty News Feed. 

Publishers hoping to capture a moment of a user’s attention looked for thumb-stopping moments, which gave rise to a new and not-terribly compelling format of video that remains endemic to Facebook.

Watch is something different. Facebook’s new original video program features TV-like shows made by media companies. Perhaps most importantly, the shows are showcased in a brand new section of the social network.

That’s enough to convince publishers, who have spent years contorting to fit into Facebook’s plans, that Watch could be big. Read more…

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