Digital media

Business

YouTube is expanding Red to more countries

 YouTube Red will expand its subscription service to as many as 100 countries, according to YouTube chief executive Susan Wojcicki . Speaking at Recode’s Code Media conference in Huntington Beach, Calif., Wojcicki said that YouTube will be looking to expand its Red service “to many more countries”. The subscription service first launched in October 2015 as a $9.99 subscription… Read More

Tech

President Obama warns against getting ‘cocooned’ in bias via social media

 Former President Barack Obama sat down with the UK’s Prince Harry for an extended and far-ranging interview with the BBC this week, and their conversation touched on social media, the use thereof, and Obama’s take on what the current state of social media means for human discourse. The full interview covers a lot of ground, but the breakouts regarding social media include an… Read More

Business

Jessica Lessin is optimistic about the news — and ‘The Information’ is doubling down

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It’s not exactly the best moment for news, what with a president intent on attacking journalists and the public’s abysmal trust in the media. So it’s a little surprising to hear how optimistic Jessica Lessin is about the future. 

But there are better days ahead for an industry that has been in a multi-decade, internet-enabled tailspin, she believes.

“The reason I’m optimistic is because we have a model that works for quality information in 2017, and it’s a subscription business,” Lessin said. 

When Lessin started The Information in 2013, the notion of a $400-a-year subscription-based publication was perplexing. Free journalism abounded and the tech scene that her outlet covered was already the subject of intense reporting. Who would pay for this kind of thing? Read more…

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Business

Master the art of social media marketing without going back to school

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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

Maybe you’re thinking about going into the PR industry. Or maybe you just want to pick up some essential communications skills that’ll help you in any industry. Whatever it is, you probably don’t want to go back to school or pay thousands in tuition in order to do it. Because, seriously, who wants that?

That’s why this Digital Media and Public Relations Course Bundle is so clutch. You can learn PR skills online for just $29—it’s that simple.

Save 85 percent off the regular price of $199 and get training that’ll help you advance your career, start a new one, or gain skills that’ll help you in industries like advertising, music, fashion, and sports. So much of PR is about learning the ropes and mastering the inner-workings of a complex system that’s built on age-old best practices. This course reveals those industry secrets. Read more…

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Tech

Vertu is dead

 It’s been a long, downward slide for cellphone maker Vertu. The company, founded by Nokia in 1998, was supposed to be a luxury phone provider to the stars and, to a degree, it delivered. They sold the $11,000 phones like expensive watches in boutique stores in tony neighborhoods. Vertu, with its precious metals and fine, hand-cut leather was supposed to maintain its luxury lead for… Read More

Tech

After beating the world’s elite Go players, Google’s AlphaGo AI is retiring

 Google’s AlphaGo — the AI developed to tackle the world’s most demanding strategy game — is stepping down from competitive matches after defeating the world’s best talent. The latest to succumb is Go’s top-ranked player, Ke Jie, who lost 3-0 in a series hosted in China this week. The AI, developed by London-based DeepMind, which was acquired by Google… Read More

Business

What Snapchat vs Facebook means for the media

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In Snapchat Vs. Facebook, the gloves are off and the competition is heating up

As the fight for advertising revenue intensifies between the two social media giants, the tactics will get dirtier, and the prizes will become bigger. Yet, in the midst of all this, one question remains: what will the fighting mean for journalistic publications that use these platforms to boost their profile across social networking sites?

Facebook on top

As things currently stand, Facebook dominates the dispersal of news, but that’s not to say Snapchat isn’t innovating. In fact, one of the major developments in dissemination of media articles on social media was spearheaded by Snapchat’s story feature that allows publications to provide readers with a form of digital magazine. This was adopted by Facebook-owned Instagram, and the effect on journalism has been revolutionary.  Read more…

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Business

Medium’s next big idea to ‘fix’ the internet: $5 subscriptions

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Ev Williams wrote at the start of this year that he was taking Medium in a new direction because ad-driven media on the internet was “broken.”

The future? Subscriptions.

“Medium will remain the best place to share ideas that matter and to find independent voices and fresh perspectives  —  for free. For members, it will get better. For $5 per month (introductory price), you’ll get two upgraded aspects…” he wrote in a blog post published Wednesday. 

Those aspects are a new reading experience that Medium has yet to roll out (and will feature a select list of curated stories), along with better content thanks to a pledge to give all subscriber money, for the first few months, to writers and publishers on its platform. After that, the subscriptions revenue will split between content creators and Medium in an undisclosed way. Read more…

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Tech

Cordial raises $6 million for its customized, automated email marketing service

marketing Developing a software that tracks user behavior across apps and websites, and generates targeted marketing emails for those users has garnered the San Diego-based technology company Cordial $6 million in new funding. The San Diego-based company is founded by a team of longtime email marketing professionals and was backed by Upfront Ventures in this Series A round. The company is also a… Read More

Business

Twitter field day: Barack Obama digital media company edition

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On December 2, 2016, the internet was gifted the ultimate Friday afternoon Twitter story: Barack Obama has reportedly considered starting a digital media company once he’s no longer president.

This is the Platonic idea of a story for media people to riff on. It is the Breaking-Bad-meth-purity-level of a media riff story.

Is it going to actually happen? Apparently not, as the White House communications director said the president has “no plans to get into the media business after he leaves office.” Read more…

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Business

How leading publications can prepare for a tidal wave of citizen reporting

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How Leading Publications Can Prepare For A Tidal Wave of Citizen Reporting

During Hurricane Sandy in 2012, CNN made a gaffe when it falsely announced that the New York Stock Exchange was under three feet of water. Chad Mayers and other leading media figures like Piers Morgan were left gasping for breath, after it was revealed that the ‘scoop’ came from an unverified ‘citizen reporter’ on Twitter, but the potential effects on the economy could have been catastrophic. 

Advances in smartphone technology, and increased global access to social networks have evolved ‘citizen reporting’ into an important and increasingly organized branch of the media industry, offering ‘front line’ insights which can be posted much faster than when publications follow normal editorial processes.  Read more…

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Business

Long live cable: Why streaming TV is a fragmented, broken pain-in-the-app

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The cord-cutting dream has given way to a stark reality: Streaming TV is a mess. And on Tuesday, it only got messier, as DirecTV rolled out their entry into the category, DirecTV Now, launching Wednesday:

DirecTV Now holes: No DVR yet, no NFL on phone, no local station feed where ABC/NBC/Fox don’t own the station, no NFL Sunday Ticket, no CBS

— Shalini Ramachandran (@shalini) November 28, 2016

Also: It’s not even available on Roku until 2017.

Again and again, we hear that the goal  tech companies is to create a product that “just works,” as Apple’s Steve Jobs might say. 

And even though it’s a bit pricy, cable TV still offers that experience over streaming: You turn it on. You flip the channel. You DVR a show, or you don’t. At its most recent product launch, Apple looked to apply that thinking to its new TV app. Read more…

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Business

An editor for ‘The Verge’ took a job with Apple — and didn’t tell his employer

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An editor for The Verge took a job with Apple — but didn’t tell his employer. 

Chris Ziegler, a founding editor at the tech-focused digital media publication, began working for Apple in July 2016. Ziegler did not tell The Verge, where he had been a deputy editor, and continued to be employed by the website, according to Editor-in-Chief Nilay Patel, who posted a note to The Verge on Friday afternoon.

Patel said that the website had become aware of Ziegler’s dual employment and investigated whether he had been involved in any coverage of his new employer. Strangely, Patel said that the website had not heard from Ziegler in August or September. Read more…

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Tech

Google launches final release version of Angular 2.0

one_framework__-_angular_2 After Google launched the first version of its Angular web application framework in 2010, it quickly became one of the hottest web technologies. Since then, the web has changed, though, and when Google announced Angular 2 in 2014, it created quite a stir in the web development community because this new version wasn’t just an update, but instead a complete rewrite that wasn’t… Read More

Business

Facebook’s Trending Topics highlights fake Megyn Kelly story days after dropping editors

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That didn’t take long.

Just days after removing editors from curating Trending Topics, Facebook’s news-driven section surfaced a fake story about Fox News anchor Megyn Kelly.

This is just about a worst-case scenario for Facebook, which had previously been battling allegations that its Trending editors had discriminated against conservative news outlets. 

Facebook removed the article after a few hours. 

Trending Topics editors originally used data from Facebook users to then curate news stories and write Facebook-friendly headlines and synopses.

Now, algorithms are running almost the entire thing. The headlines are gone, and so are the editors, having reportedly been laid offRead more…

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Business

Gawker throws a party that might have been a wake

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Nick Denton, Gawker CEO and co-founder, had just finished giving a gratitude-filled speech when he handed the microphone to executive editor John Cook. 

“I don’t know if I’m at a wake or…” Cook said, trailing off to leave the ending open to  interpretation by the Gawker employees, familiar reporters and New York media set that had gathered at the company’s office for a relatively impromptu party billed as “a celebration of 14 years of independent journalism.”

A joke, sure, but Cook couldn’t have summed up the scene better. 

Gawker is nearing an end to a dramatic few months that included a stunning $140 million judgement in a suit brought by Hulk Hogan, the revelation that Hogan’s case and many others against Gawker and its employees have been backed by venture billionaire Peter Thiel and culminating in the company being forced to declare bankruptcy.  Read more…

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Travel

Forget selfies! The latest holiday accessory is a professional photographer

The trend for uploading holiday photos on social media has led one travel company to include a personal photographer to document your trip and deliver a daily supply of Instagram-friendly images for you to share online

It’s difficult not to feel insecure scrolling through the Instagram feed of El Camino Travel. Svelte, well-dressed travellers dance in front of brightly painted doorways on Latin American streets, plunge into crystal clear waters, and generally look like they’re having a better holiday than you ever will. They’re certainly having a more beautiful one.

Still, it’s easier to look good when you’ve got a personal photographer in tow – and El Camino includes a professional snapper as part of the package on its small group tours in Colombia and Nicaragua. The photographer will deliver dozens of images to you each morning that “you can immediately share on social media”. Launched last year and with tours already sold out for 2015, it’s one of a growing number of travel companies capitalising on the desire among travellers to capture their trip in stunning photographs and, perhaps more significantly, share them online.

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