The seaside resort has reimagined the classic British beach hut as a chic bolthole that makes for an idyllic family break
When it comes to tourism initiatives, you can’t knock Bournemouth council for ambition. A decade ago, it had the seemingly brilliant idea of creating an artificial surf reef off Boscombe beach aimed at attracting surfers from far and wide, and also help renew the immediate area, one of the most deprived neighbourhoods in the whole of the south-west, according to a local charity. Sadly, it was a disaster and the project sank without trace, though the huge sandbags are still teetering somewhere on the sea bed.
But despite its failure to make waves (at least the right sort – it did generate plenty of unwanted headlines), such was the hype surrounding the proposed reef that redevelopment of the Boscombe pier area began anyway.