We all dream of having beautiful homes to live in. Since home renovations are often expensive and difficult, most people turn to decorating their homes with gorgeous furniture. But, with beds, sofas, air conditioners and TVs costing thousands of dollars, even this is not easy to do with a limited budget. Given this, it’s understandable why people are so excited about IKEA Singapore’s impending launch of its online store. However, the Swedish brand’s reputation for providing beautiful and affordable furniture doesn’t seem to be supported by evidence, according to our research. Here, we discuss how IKEA can actually be more costly than other online options in Singapore. IKEA isn’t cheap In order to assess whether IKEA actually is cheaper than other further brands, we collected prices and dimensions of 22 different kinds and sizes of furniture like wardrobes, dining tables, sofas, drawers and bed frames. Often, we found that other online furniture stores like Furniture Mart and Forty Two were cheaper or at least competitive to IKEA’s prices. For example, take an example of 3 door wardrobes of similar size and style from all of three of these stores, featured above. We found that IKEA’s product was 60% more expensive than Forty Two’s, and 30% more expensive in terms
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