Taylor Swift

Business

Taylor Swift’s celebrity app is tanking. Here’s why.

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The Swift Life, Taylor Swift’s celebrity app created in collaboration with Glu (the same company that brought you Kim Kardashian: Hollywood), is swiftly tanking.

Taylor’s game-ified social network for super Swifties started out relatively strong. Like most things The Real Taylor touches, her fans swarmed the App store when it first arrived on her birthday, December 13th. But according to Apptopia, by that Friday the 15th it was already only coming in at #56 on the overall app ranking. By Thursday, December 21st, The Swift Life was flatlining at #793.

This is pretty unheard of for someone with the kind of name recognition and devoted following like Swift. Celebrities with 1/85th of her Twitter following, like Gordon Ramsay, soared above those numbers with his Glu app, garnering over $1 million in revenue by day 53. Read more…

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Art

Time Magazine Names #MeToo ‘Silence Breakers’ As Person Of The Year, And There’s A Powerful Detail You’ve Probably Missed

TIME magazine has honored the women and men who made moves against sexual harassment and assault by naming the #MeToo movement as its 2017 Person of the Year. The magazine’s cover featured five prominent women in the movement: Ashley Judd, Taylor Swift, Susan Fowler, Adama Iwu, and Isabel Pascual, whose name was changed to protect her identity. If you look closely, however, you’ll also see an elbow of an anonymous person. It’s not a mistake.

Lifestyle

A Ranking Of Every Song Off Of ‘Reputation’ By Taylor Swift

There’s a lot of the 1989, Red, Speak Now and Taylor Swift in this new brand shining Taylor, those eras will not die, they will forever live with her and her past, current and future Reputation. So well done, Taylor Swift, you’ve done it again! Even though I still think Jake Gyllenhaal should take one for the team and break her heart a tiny bit again, so she can write the record we truly deserve.

Architecture

Newscaster uses Taylor Swift lyrics to deliver her traffic report

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Taylor Swift’s latest album is touching everybody, including your local traffic reporter.

Laura Hettiger provides traffic coverage for KMOV St. Louis. On Friday, Hettiger decided she would spice up her coverage by sprinkling in lyrics from Taylor Swift’s newest album, Reputation.

No matter how you feel about Taylor Swift, you’ve got to stand behind this wordplay.

Swift was so touched she even retweeted the broadcast.

My cousins in St. Louis sent this to me. I LOVE YOU @LauraKHettigerhttps://t.co/OvC349nq8y

— Taylor Swift (@taylorswift13) November 11, 2017 Read more…

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Entertainment

How Fans Are Dealing With the Paid Streaming of ‘Reputation

a Real talk: I was supposed to listen to Taylor Swift’s Reputation once it came out. Just to see if it’s actually worth the hype. Since she already released four singles on Spotify, as well as her other albums, people can stream Reputation there too, right? Wrong. As of now, you can only listen to the album by either […]

The post How Fans Are Dealing With the Paid Streaming of ‘Reputation appeared first on Preen.

Entertainment

Ed Sheeran ‘raps’ on Taylor Swift’s ‘reputation’ and Twitter is having none of it

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Taylor Swift’s reputation has finally landed and Twitter doesn’t even know where to start.

How about Ed Sheeran havin’ a wee rap?

Swift joined old mate and “rapper” Sheeran and actual professional rapper Future for the second track of the highly anticipated album, dubbed “End Game.”

Twitter was having none of it.

Ed Sheeran is somehow worse at rapping than Taylor Swift is. This EndGame song has a great chorus and Future rap, though. Basically everything except the intro and the Sheeran rap are A+

— Lorenzo Quiogue (@lorenzo_quiogue) November 10, 2017 Read more…

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Entertainment

Taylor Swift just dropped a new song and it’s ‘Gorgeous’

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Swifties, we’ve got another one.

Taylor Swift has dropped a brand new track from her highly anticipated sixth album Reputation, dubbed “Gorgeous.”

It’s the third track released from the pop monarch’s upcoming album, following “Look What You Made Me Do,” and “Ready for It,” released earlier this year.

Have a listen:

With a vibe akin to Yazoo’s ’80s classic “Only You,” it’s a track that throws back to more pop-sensitive singles like 1989‘s “Blank Space,” — pretty different from the Peaches-meets-Fergie lead single, and thumper of a follow-up. Read more…

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Entertainment

Taylor Swift wants to trademark the phrase ‘The old Taylor can’t come to the phone right now’

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Notoriously business-savvy pop monarch Taylor Swift has played another trademark card.

Swift has filed to trademark a collection of phrases from her upcoming album Reputation, according to TMZ. Trademarked phrases will include the song title ‘Look What You Made Me Do’ and lyric “The old Taylor can’t come to the phone right now.”

TMZ reported that the trademarked phrases will be used for merchandising. Ostensibly, the trademark will cover the usual audio recordings, T-shirts, sweatshirts, and laptop cases. Oddly, it will also cover magnetically encoded gift cards, reusable shopping bags, ornamental cloth patches, shoe laces, and bathrobes. Not to mention, hosiery. Read more…

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Entertainment

How the Wests Won: Kanye and Kim’s Non-Reaction to Taylor Speaks Volumes

A day after Taylor Swift released the shade-filled music video to “Look What You Made Me Do,” Kim Kardashian dropped her Jackie O inspired cover shoot with Interview. It’s a perfect reaction to a fierce aggressor. In her posts, Kim is thankful and excited as it’s her daughter’s magazine cover debut. I loved reading the […]

The post How the Wests Won: Kanye and Kim’s Non-Reaction to Taylor Speaks Volumes appeared first on Preen.

Entertainment

Deciphering Taylor Swift’s ‘Look What You Made Me Do’ Music Video

Taylor Swift’s video for “Look What You Made Me Do” is now out. It’s a lot. The old us can’t come to the phone right now because we are busy replaying it. She didn’t let any details escape her and if the lyrics of the song itself were hard to unpack, this video just doubles […]

The post Deciphering Taylor Swift’s ‘Look What You Made Me Do’ Music Video appeared first on Preen.

Entertainment

Taylor Swift drops new single ‘Look What You Made Me Do’

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It’s finally here: Taylor Swift’s new single. 

Look What You Made Me Do” hit Apple Music, Spotify and Tidal on Thursday night. 

If you were hoping for emo rocker Swift, thanks to her moody album cover, you’re going to be disappointed: This banger’s destined for the club. 

“I’m sorry. The old Taylor can’t come to the phone right now. Why? Because she’s dead.”

Damn, Taylor.

The single comes from her sixth album Reputation, due out Nov. 10. 

WATCH: La Croix lovers may not want to hear this

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Entertainment

Judge excuses Taylor Swift from defamation lawsuit day after groping testimony

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One day after Taylor Swift gave gripping court testimony about being groped by a radio DJ, the pop star was removed as a defendant in the man’s $3 million defamation lawsuit against her.

The federal judge presiding over the case said Friday the Denver DJ, David Mueller, couldn’t prove Swift got him fired from his job at country music station KYGO-FM following the alleged groping incident after a 2013 concert, according to the Associated Press.

But the jury trial will continue in Denver with the other defendants named in the lawsuit: her mother, Andrea Swift, and Swift’s radio promotions director, Frank Bell, according to CNN. Read more…

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