You’ve likely heard of an elevator pitch, but have you heard of an ice hole pitch?
, as it’s called, is perhaps the most extreme form of startup pitch competitions. Participants withstand snow, ice, and sub-zero temperatures for an opportunity to win €10,000, among other prizes. There is no time limit, but there is one catch: Entrepreneurs must stand waist-deep in the Baltic Sea for the duration of their pitches. Talk about motivation to .