What do you get when you cross a glossy fashion mag with a department store?
That’s essentially the nonintuitive question Bulletin co-founders Ali Kriegsman and Alana Branston inadvertently answered as they formulated their Y-Combinator-backed startup.
The pair originally set out to create a “shoppable magazine” — an online publication that would showcase up-and-coming brands to potential customers.
As that spark of an idea eventually evolved into the small chain of trendy brick-and-mortar stores Bulletin now runs, the business plan obviously drifted a bit. But the editorial roots are still evident in the company’s DNA. Read more…