Twitter is opening up its live video app Periscope to more advertising.
Through Twitter’s Amplify program, brand partners can now sponsor a series of Periscope broadcasts and create branded video highlights which can feature pre-roll ads, the company announced Thursday.
Nothing major is changing within the Periscope app experience, except that the broadcast titles of branded videos will have to include the name of the partner. Live videos will not feature pre-roll or ads midstream, a format that Facebook is testing.
The update is a big step for Twitter to make money off of its live video app and to encourage more creators and advertisers to use it. Prior, brands were testing Periscope videos and could pay to promote tweets with them but could not pay to sponsor broadcasts. Read more…